Edward Bernays Essay - 749 Words

Edward Bernays is often referred to as the father of public relations. Does he deserve this title? This essay will consist what Edward Bernays and Ivy Lee had to offer to the world in regards to PR with historical reference. The essay will then come to a conclusion whether Bernays deserves the title Father of Public Relations. According to Stuart Ewan (1996) at the start of 1910’s Bernays was the most significant pioneer of American Public Relations. Even though his biography was not very popular, he was a vital part of the reason of the configuration of the present world. Bernays was born in Vienna 1891; according to Stuart Ewan (1996) Sigmund Freud was Bernays uncle. His family background astonished him and gave him a vast amount†¦show more content†¦He also told India that America had a stereotypical idea of their country being the home of snake charmers and sacred cows, and if they wanted to be known they should add the bill of rights to their constitution. And after paying his fee after three days they added the bill of rights to their constitution. According Mark Pack.2009. [Online]In 1906 Ivy Lee created and issued the first press release. This was created after a very big Railroad accident in the US Pennsylvania. There were wrong statements being made about the accident so Ivy Lee made a Press Release for photographer and journalist and even got them a train to travel to the scene of the accident. According to Princeton University Library. 1997. [Online] In 1908 Ivy Lee was in charge of the Publicity Bureau with Pennsylvania Railroads after publishing the press release. According to Michael Turney.2000. [Online] In 1906 Ivy Lee circulated the Declaration of Principle to the media. The reason they distributed the declaration was because there was too much manipulated news coverage and incorrect stories. These are some of the extracts of the Declaration from Michael Turney.2000. [Online] : â€Å"In Brief, our plan is frankly, and openly, on behalf of business concerns and public institutions, to supply the press and public of the United States prompt and accurate information concerning subjects which it is of value and interest to the public to know about†. Iv came to the Conclusion that EdwardShow MoreRelatedThe Case Of Edward Bernays1520 Words   |  7 Pagescompany based on how they portray themselves ethically. However, there have been several instances where people have acted unethically in the field of Public Relations and still became successful. In the case of Edward Bernays, acting ethically was not a point of emphasis. In fact, Bernays’ unethical public relations tactics and use of propaganda brought him fame and notoriety in the world of public relations, to the point that he has been nicknamed the ‘father of public relations.’ One of his mostRead MoreFather of Spin: Analysis of Book on Edward Bernays1692 Words   |  7 PagesEdward L. Bernays deserves recognition far greater than that which he receives. â€Å"The father of spin† documents the career of Edward Bernays, the man himself and the monumental findings that precede him. Bernays not only fathered public relations as we know it he also sh aped molded and embodied ideal practices of public relations and spin in everything that he did. Bernays and his studies did the unthinkable in that they were able to grasp the social, political, economic and cultural developmentsRead MoreGreed And Consumerism810 Words   |  4 Pagesof purchases. Edward Bernays, an Austrian-American pioneer of public relations and propaganda, often referred to as the ‘Father of Public Relations’ was the first to realise the socioeconomic benefit of undermining and violating the mental processes of the mass with regards to marketing schemes. â€Å"We are governed, our minds are molded, our tastes formed, and our ideas suggested, largely by men we have never heard of†¦. It is they who pull the wires that control the public mind.† Bernays implies thatRead MoreEssay on American Consumer Culture1031 Words   |  5 Pagesconsumerism in the United States is also linked to the birth of public relations. Around 1915, the â€Å"father of modern public relations†, Edward Bernays, came up with propaganda techniques for the U.S. government in relation to World War I in order to influence public opinion about the war. After his success in getting support for the government in wartime, Bernays began to apply the same knowledge during peacetime in the areas of business and commerce. One of his famous expressions is, The consciousRead MorePublic Relations Should Not Be Practiced1941 Words   |  8 Pagesand aims to inform and unify ideas of a whole. When public relation meets marginalized groups they may won’t support them. Edward Bernays and other scholars note that public relation is propaganda and assists the government and therefore it might be against the â€Å"left out† groups or on the other hand, public relation will perhaps support them. Other scholars including Bernays, such as Ivy Lee and Carl Byoir played a role in modern public relation but were also responsible for the similarity with propagandaRead MoreMy Experience At The University Of Iowa2795 Words   |  12 Pagescreativ ity, and public influence on an impressive scale. One such example is Edward Bernays, an American publicist who used his vision, imagination, and ingenuity to change the world. Bernays took the time to be with us today to help us understand the diverse roles within the business and to clear up the constant confusion that remains regarding the relationship between journalists and public relation professionals. Bernays emphasizes the fact that there is a mutually dependent relationship betweenRead MorePropaganda by Edward L Bernays34079 Words   |  137 PagesPROPAGANDA By EDWARD L. BERNAYS 1928 CONTENTS I. II. III. IV. V. VI. VII. VIII. IX. X. XI. ORGANIZING CHAOS .................................................. THE NEW PROPAGANDA ............................................ THE NEW PROPAGANDISTS .... 9 19 32 47 62 THE PSYCHOLOGY OF PUBLIC RELATIONS BUSINESS AND THE PUBLIC .... PROPAGANDA AND POLITICAL LEADERSHIP 92 WOMENS ACTIVITIES AND PROPAGANDA . . . 115 121 135 141 150 PROPAGANDA FOR EDUCATION PROPAGANDA IN SOCIAL SERVICERead MoreModern Society and Consumerism Essay1035 Words   |  5 Pagesand friends. Another significant development occurred in the late 1920’s to early 1930’s: the revolution of advertisement. Edward Bernays, nephew to the famed neurologist Sigmund Freud, became known as the â€Å"father of public relations,† being recruited for marketing campaigns for all sorts of companies, the first of which being the American Tobacco Company (Grant). Bernays gained much notoriety after studying his uncle’s writings on psychology, learning that humans chiefly react to emotions or feelingsRead More The Conspiracy of Water Fluoridation Essay examples2834 Words   |  12 PagesJust as antifluoridationists developed Communist and fascist conspiracies, opponents also created and attacked Communist and fascist political figureheads. Oscar Ewing became the Communist figurehead while Edward L. Bernays became the fascist figurehead. During the 1940s and 1950s, Bernays was in charge of public relations for the USPHS and the developer of the profluoridati on propaganda campaign. His successful use of propaganda earned him the reputation as America’s â€Å"Spin Doctor.† As the â€Å"fatherRead MoreEdward Bernay s Crystallizing Public Opinion1192 Words   |  5 PagesEdward Bernay’s â€Å"Crystallizing Public Opinion† gives readers an insight on public relations and public opinions on its history and how it came about. The text was broken up into four different parts: scope and functions, the group and herd, technique and method, and lastly ethical relations. Each parts has certain chapter topics leads to the next which leads to the next parts of the book. The text is very helpful for those who are in public relations, I would not say the book was easy nor difficult